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Holiday Warehouse Automation

by Frank Charles Cozza   |   July 11, 2019

B2C (Business to Consumer) changing market dynamics, increased technical complexity, and the unyielding pressure to do more with less, requires that warehouse and DC managers look to innovative solutions to make the most of the space they have (especially since adding square footage, if available, is prohibitively expensive). The final scheduling window to prepare for the upcoming holiday picking, packing, and shipping deadline is August 2019.

More square footage is not the only solution to maximizing space utilization; nor are second level mezzanines. Even C-Suite executives, inclined to expand the DCs and warehouse footprint, quickly discover there is so little space availability. According to Jennifer Smith, the logistics reporter for the Wall Street Journal, the hunt for warehouse space in the U.S. and abroad will not get any easier in the coming years. Smith reported that the availability of warehouse space fell to 7% in the fourth quarter of 2018, the lowest point since 2000, and real-estate brokerage CBRE Group Inc. said the tight capacity that has driven up the costs of warehousing in recent years will remain a challenge for companies for the remainder of 2019.

The notion of a fixed warehouse is false

All the warehouses and distribution centers (DCs) designed several years ago operated with the accounting principle that racks, bolted to the ground were a fixed asset.

Now the ability to mobilize pallet racks of any type safely and easily, improves warehousing efficiency by as much as 70%.

A customer-centric standard operating process ensures that productivity is maximized by customers such as Home Depot, Bed Bath & Beyond, Amazon and leaders across the globe who are reconfiguring racks within an existing space.

In the distribution center, the capacity to move and re-arrange the layout to accommodate seasonality, results in space, time, and money saved. Portable distribution center racks can be easily moved to allow warehouse, DC, and 3PL operation managers to reconfigure storage and picking space when a change is needed. This usually occurs in the summer to prepare for holiday picking, packing, and shipping, and then again in January.

For seasonal merchandise that needs to be stored for a few months, the ability to fill an area with racks stacked up to five racks high and with few (or no) aisles means that a tremendous amount of product can be stored in a small amount of space. Another advantage is the ability to load incoming product directly on the stack racks. This saves labor costs and handling time, and often reduces the need for wooden pallets in the operation.

Rhinos by Gondola Skate moves heavy loads across a warehouse floor

The current demand for flexible and dynamic warehousing solutions is greater than ever. The demand for reorganizing fast-moving consumer goods (FMCG) to accommodate seasonality is substantial. The ability to move pallet racking units of any type in as little as fifteen minutes with as few as four employees, is the new definition of an "automated warehouse."

This rapid capacity and dynamic space utilization approach achieves the most significant cost savings and avoids disruption of warehouse productivity. The reconceived warehouse happens in a day, which literally defines the markets' need for speed, savings, and safety in mobilization programs.

Frank Charles Cozza began his success story as the preferred architect for Rite Aid back in 1997. To accommodate a store remodel, the retail chain enlisted Frank's expertise to design a solution for mobilizing fully loaded shelving units. Over 20 years later, this single idea was the foundation that launched Gondola Skate, the world's leading manufacturer of fixture mobilization systems for the retail and warehousing industries. See More Details.

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